Wrench 'N Go
Order a pallet of red fuzzy dice. Hire a brash auto mechanic as your spokesman. and assemble a team of crazy kids to roam the streets. Then, you're ready to unleash the newest concept in retail auto parts to all the unsuspecting Motorheads in Des Moines, Iowa.
Dubbed, Wrench 'N Go, this all new concept in Pull-Your-Own-Parts Auto Parks is not your typical auto salvage yard. The park is clean, all gravel, no weeds and all the cars are on blocks with plenty of room around them for easy access and neatly organized to make them easy to find. In addition, wheel barrels are provided to transport parts and a clean up station is provided for customers to use after the parts are removed. Best of all, not only do they save beaucoup bucks on parts, Wrench 'n Go offers an unheard of, no-hassle, money back guarantee on all parts! And, with over 1,000 cars in the park, odds are pretty darn good customers will find the part they're looking for at a great savings.
So how do you sell this new concept to men 18-34 who are not only serious about cars, but do all their own work on them? Position Wrench 'N Go as a place that's not for everybody, but just for serious Motorheads. In fact, our outdoor and direct mail advertising was created to be purposefully confusing to people that are clueless about cars. Most people don't get it, but Motorheads do.
Research told us when it comes to advertising, this group of Motorheads are more likely to respond to humor that is cruder and more aggressive. So radio spots feature Mike the Mechanic, our brash, uncensored spokesman, and the lovely Stacy, his side kick. To further talk to this hard to reach audience, a street team was organized to go to local car races and sporting events with a mobile outdoor board and soundtrack featuring rock music with car themes and our Wrench 'N Go radio spots. After the recent Grand Opening, where we gave away hundreds of large, red fuzzy dice, Wrench 'N Go seems poised for success and eventual roll out into other cities.
Order a pallet of red fuzzy dice. Hire a brash auto mechanic as your spokesman. and assemble a team of crazy kids to roam the streets. Then, you're ready to unleash the newest concept in retail auto parts to all the unsuspecting Motorheads in Des Moines, Iowa.
Dubbed, Wrench 'N Go, this all new concept in Pull-Your-Own-Parts Auto Parks is not your typical auto salvage yard. The park is clean, all gravel, no weeds and all the cars are on blocks with plenty of room around them for easy access and neatly organized to make them easy to find. In addition, wheel barrels are provided to transport parts and a clean up station is provided for customers to use after the parts are removed. Best of all, not only do they save beaucoup bucks on parts, Wrench 'n Go offers an unheard of, no-hassle, money back guarantee on all parts! And, with over 1,000 cars in the park, odds are pretty darn good customers will find the part they're looking for at a great savings.
So how do you sell this new concept to men 18-34 who are not only serious about cars, but do all their own work on them? Position Wrench 'N Go as a place that's not for everybody, but just for serious Motorheads. In fact, our outdoor and direct mail advertising was created to be purposefully confusing to people that are clueless about cars. Most people don't get it, but Motorheads do.
Research told us when it comes to advertising, this group of Motorheads are more likely to respond to humor that is cruder and more aggressive. So radio spots feature Mike the Mechanic, our brash, uncensored spokesman, and the lovely Stacy, his side kick. To further talk to this hard to reach audience, a street team was organized to go to local car races and sporting events with a mobile outdoor board and soundtrack featuring rock music with car themes and our Wrench 'N Go radio spots. After the recent Grand Opening, where we gave away hundreds of large, red fuzzy dice, Wrench 'N Go seems poised for success and eventual roll out into other cities.
