Baby Lock / Sewn In Love!
Complete with USB ports, hard drives and touch screens, today’s sewing machines are not the machines your mother used. Hughes worked with Baby Lock, a major manufacturer of new technology machines, to develop Sewn in Love, a marketing and public relations program to show off the new advances in sewing and help local Baby Lock retailers give back to the communities.
Sewn in Love gave the public an opportunity to use Baby Lock technology to sew personalized, patriotic cards to send to injured military personnel returning from Iraq and Afghanistan. Each participant pieces and sews together a card on a Baby Lock machine, then writes a personalized note of appreciation on the back. Suggested $5 donations are used to purchase phone cards to include with the card. When military men and women are hospitalized, they do not have free phone access, and are very appreciative of the cards so they can contact their family and friends.
Sewn in Love was held at local sewing stores and conventions in various local markets nationwide. Of the six major cities hosting a Sewn in Love event, Hughes garnered eleven TV placements on local NBC, CBS, ABC and FOX affiliates. As a result of the media coverage, four more Sewn in Love events are planned for this fall.
To date, thousands of cards have been created and distributed through Walter Reed Hospital in Washington DC and localUSO organizations.
Complete with USB ports, hard drives and touch screens, today’s sewing machines are not the machines your mother used. Hughes worked with Baby Lock, a major manufacturer of new technology machines, to develop Sewn in Love, a marketing and public relations program to show off the new advances in sewing and help local Baby Lock retailers give back to the communities.
Sewn in Love gave the public an opportunity to use Baby Lock technology to sew personalized, patriotic cards to send to injured military personnel returning from Iraq and Afghanistan. Each participant pieces and sews together a card on a Baby Lock machine, then writes a personalized note of appreciation on the back. Suggested $5 donations are used to purchase phone cards to include with the card. When military men and women are hospitalized, they do not have free phone access, and are very appreciative of the cards so they can contact their family and friends.
Sewn in Love was held at local sewing stores and conventions in various local markets nationwide. Of the six major cities hosting a Sewn in Love event, Hughes garnered eleven TV placements on local NBC, CBS, ABC and FOX affiliates. As a result of the media coverage, four more Sewn in Love events are planned for this fall.
To date, thousands of cards have been created and distributed through Walter Reed Hospital in Washington DC and local
