AG Financial Solutions

Is it AG Financial? Ministers Benefit Association? Steward Fund Consulting? These were all names used by the financial arm of the Assemblies of God Church. Confused? So were their clients some of whom were ministers, some church employees, some church attendees, some the churches themselves. After consulting with Hughes about their business, along with much research and planning, solutions were reached. AG Financial Solutions, in fact.

AG Financial (and MBA and Steward Fund Consulting) became AG Financial Solutions. A new name, a new logo, a new tag line and a new focus was born.

More than a new name and logo, the name change reflects their unique approach to doing business. AG Financial Solutions is more than the products it offers, it’s about their ability to provide the right financial solutions for each stage of the life of their clients. Solutions for AG institutions – churches, schools and ministries. Solutions for individuals – ministers, employees and church attendees.

Through the planning process, Hughes determined two strengths make AG Financial Solutions stand apart: their commitment to excellent financial planning and their commitment to faith values. Together, these strengths create a unique benefit for their target customers.

A series of new communications materials were created to communicate their new name and strategic focus including a direct mail announcement, overall company brochure and a series of magazine ads. Plus, a new Web site was built to bring greater clarity to their products and services. Visit www.agfinancial.org and see for yourself.

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