Montgomery Bank
Montgomery Bank has been a family-owned bank since 1957, when it was purchased by Joel Montgomery, Sr. Throughout the years, they’ve strived to treat each of their customers as part of their family with friendly, personalized service, while still offering the comprehensive services and financial backing of a larger bank.
What makes Montgomery Bank so unique among the banks with which they compete can be attributed to Mr. Montgomery and his personal, family-friendly approach to banking. With this in mind, Hughes created a total marketing campaign featuring Mr. Montgomery and his philosophies or “rules” of banking.
Featured in a series of 15-second television commercials, newspaper ads, outdoor boards, in-bank posters, counter cards and a completely redesigned Web site, Mr. Montgomery delivers his home spun, family-friendly take on what makes his bank the best choice for people who may be tired of the cumbersome, mega national banks that seem to be taking over everything these days.
Mr. Montgomery promises a simpler, more personal banking experience, where you are greeted by name and thanked for your business.
Take a few minutes and review the materials created for Montgomery Bank. Then visit a Montgomery Bank branch or go to www.montgomerybank.com. We think you’ll agree that we have, indeed, captured the unique essence of Montgomery Bank. You may even want to open your own account! After all, as Mr. Montgomery says, "We treat everyone as they would like to be treated." And who wouldn’t like that?
Montgomery Bank
With its new marketing campaign for Montgomery Bank, Hughes not only has the bank talking the talk of personal service, we have them walking the walk. Almost every bank says it, but few do it. With that in mind, we felt it was extremely important to have a true demonstration of the bank's personal service that every customer could see and experience when they visit Montgomery Bank. That's why we recommended that the bank put ovens in each location and bake cookies to offer customers who come into the bank. The aroma of warm, fresh baked cookies in their branches has given Montgomery Bank a more personal, home-like feeling, generating both buzz and appreciation from their customers.
Montgomery Bank has been a family-owned bank since 1957, when it was purchased by Joel Montgomery, Sr. Throughout the years, they’ve strived to treat each of their customers as part of their family with friendly, personalized service, while still offering the comprehensive services and financial backing of a larger bank.
What makes Montgomery Bank so unique among the banks with which they compete can be attributed to Mr. Montgomery and his personal, family-friendly approach to banking. With this in mind, Hughes created a total marketing campaign featuring Mr. Montgomery and his philosophies or “rules” of banking.
Featured in a series of 15-second television commercials, newspaper ads, outdoor boards, in-bank posters, counter cards and a completely redesigned Web site, Mr. Montgomery delivers his home spun, family-friendly take on what makes his bank the best choice for people who may be tired of the cumbersome, mega national banks that seem to be taking over everything these days.
Mr. Montgomery promises a simpler, more personal banking experience, where you are greeted by name and thanked for your business.
Take a few minutes and review the materials created for Montgomery Bank. Then visit a Montgomery Bank branch or go to www.montgomerybank.com. We think you’ll agree that we have, indeed, captured the unique essence of Montgomery Bank. You may even want to open your own account! After all, as Mr. Montgomery says, "We treat everyone as they would like to be treated." And who wouldn’t like that?
Montgomery Bank
With its new marketing campaign for Montgomery Bank, Hughes not only has the bank talking the talk of personal service, we have them walking the walk. Almost every bank says it, but few do it. With that in mind, we felt it was extremely important to have a true demonstration of the bank's personal service that every customer could see and experience when they visit Montgomery Bank. That's why we recommended that the bank put ovens in each location and bake cookies to offer customers who come into the bank. The aroma of warm, fresh baked cookies in their branches has given Montgomery Bank a more personal, home-like feeling, generating both buzz and appreciation from their customers.
